# Basetack

> The Basetack Brief: one studio business situation each week.

The homepage introduces a weekly newsletter for owners of established web design, video production, and post-production studios. It examines how AI and changing client expectations affect scope, pricing, workload, and responsibility. Each edition focuses on one situation, its commercial implications, and a question the reader can apply to their own studio. It is not customized research for each subscriber. The homepage sample is explicitly hypothetical.

Signup requests are currently sent to Basetack by email for manual confirmation. The form does not automatically enroll subscribers in a mailing platform. Micah confirms requests before adding readers. Readers can ask to be removed by replying. A future WordPress newsletter integration has not yet been configured.

Separate web and video studio landing pages describe how to work with Basetack on a studio-specific question. These existing service pages retain their ongoing research subscription offer. The newsletter itself does not include that service.

## Founder

Micah Lee Stephens is Basetack’s founder and hands-on operator. Micah’s career has been in media production and delivery: web design, streaming video, video applications, and podcasting. Micah now runs a live streaming company and has run small creative businesses throughout.

His experience navigating changes that tested his own businesses informed Basetack. Micah stays hands-on with the research, findings, and recommendations, and is available directly for client questions.

- [Who’s behind Basetack](https://basetack.com/#founder): Micah’s introduction and role.
- [Micah Lee Stephens on LinkedIn](https://www.linkedin.com/in/micahstephens): Founder’s professional profile.

Contact: basetack@basetack.com.

## Service

- [Basetack](https://basetack.com/): The Basetack Brief: a weekly newsletter examining studio business situations.
- [The weekly brief](https://basetack.com/#brief): A hypothetical sample newsletter about a client splitting an event website and streaming package.
- [How it works](https://basetack.com/#how): The newsletter format: a recognizable situation, commercial implications, and a useful question.
- [Contact Basetack](https://basetack.com/contact.html): Start a conversation with Micah Lee Stephens about your studio.

## Guides for studio owners

- [What changing client expectations put at risk for your studio](https://basetack.com/assess-changing-client-expectations.html): Examine client expectations, buying decisions, and your studio’s exposure before choosing a response.
- [How to test a service change without disrupting client work](https://basetack.com/test-new-agency-service.html): Test a service change with one client, a time budget, and clear evidence while protecting existing commitments.
- [How to assess a platform price change across your client work](https://basetack.com/assess-platform-price-change.html): Map a platform price change to affected accounts, renewal dates, and delivery margins.

## Research for specific studios

- [AI and the future of your web design studio](https://basetack.com/web-design-studios.html): Ongoing decision research for established web design studios weighing how AI changes client expectations, services, pricing, and margins.
- [AI decisions for video production and post-production studios](https://basetack.com/video-production-studios.html): Ongoing decision research for video and post-production studios assessing AI workflows, deliverables, client expectations, and project economics.