:root{--ink:#102643;--red:#d94731;--paper:#fffdf8;--line:#d9dcd9;--muted:#5c6873;--serif:Georgia,'Times New Roman',serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;font-size:17px;line-height:1.6}a{color:inherit;text-decoration:none}button,a,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,summary:focus-visible{outline:3px solid var(--red);outline-offset:6px}header{height:100px;padding:0 5.5%;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);position:relative;z-index:5;background:var(--paper)}.brand{font-size:29px;font-weight:750;letter-spacing:-1.2px;display:flex;align-items:center;gap:12px}.brand-mark{position:relative;display:block;width:27px;height:28px;overflow:hidden;mix-blend-mode:multiply}.brand-mark img{position:absolute;width:65px;height:auto;max-width:none;left:-19.6px;top:-12.8px}nav{display:flex;gap:34px;align-items:center;font-size:14px}nav a:hover{color:var(--red)}.nav-cta{border:1px solid var(--ink);padding:10px 19px;border-radius:2px}.hero{padding:86px 5.5% 90px;position:relative;display:grid;grid-template-columns:1.25fr 1fr;gap:35px;max-width:1600px;margin:auto}.eyebrow{text-transform:uppercase;font-size:12px;letter-spacing:2px;font-weight:700;line-height:1.6;margin:0 0 24px}h1,h2,h3,p{margin-top:0}h1{font-size:clamp(46px,5.1vw,78px);letter-spacing:-4px;line-height:1.05;font-weight:500;margin-bottom:30px}em{font-family:var(--serif);font-weight:400;color:var(--red)}.hero-description{max-width:580px;font-size:23px;line-height:1.45;letter-spacing:-.35px;margin-bottom:18px}.hero-detail{max-width:490px;font-size:16px;color:var(--muted);margin-bottom:28px}.button{display:inline-block;background:var(--ink);color:white;padding:15px 24px;font-size:14px;line-height:1.4;border:1px solid var(--ink);transition:background .2s}.button:hover{background:var(--red);border-color:var(--red)}.hero-visual{position:relative;align-self:center;min-width:0;margin-top:-15px;padding:28px 0}.hero-logo{position:relative;z-index:1;width:100%;height:auto;display:block;mix-blend-mode:multiply}.chart-grid{position:absolute;inset:20px 0;background-image:linear-gradient(#10264309 1px,transparent 1px),linear-gradient(90deg,#10264309 1px,transparent 1px);background-size:52px 52px;border:1px solid #10264310;border-radius:50%}.journey{position:relative;isolation:isolate;max-width:1600px;margin:auto;border-top:1px solid var(--line)}.route-layer{position:absolute;inset:0;z-index:-1;overflow:hidden}.route-svg{width:100%;height:100%;overflow:visible}.route-base,.route-progress{fill:none;stroke-width:1.5;vector-effect:non-scaling-stroke}.route-base{stroke:#d6dcd9;stroke-dasharray:4 8}.route-progress{stroke:var(--red);stroke-width:2}.vessel{position:absolute;width:38px;height:38px;border:1px solid #d9473160;border-radius:50%;display:grid;place-items:center;background:var(--paper);transform:translate(-50%,-50%);will-change:left,top}.vessel span{display:block;width:12px;height:17px;background:var(--red);clip-path:polygon(50% 0,100% 100%,50% 74%,0 100%);transform:rotate(var(--heading,0deg))}.course-section{padding:55px 8% 100px;min-height:820px;position:relative;display:grid;grid-template-columns:1fr 1fr;gap:50px 13%}.course-label{grid-column:1/-1;display:flex;justify-content:space-between;font-size:12px;letter-spacing:1.3px;text-transform:uppercase;color:var(--muted);height:30px}.direction{color:var(--red)}.course-copy{max-width:500px;align-self:center;background:var(--paper);padding:25px 0}.course-copy h2,.brief-intro h2,.section-heading h2,.questions h2{font-size:clamp(40px,4.1vw,62px);font-weight:500;letter-spacing:-2.5px;line-height:1.12;margin-bottom:30px}.course-copy .eyebrow{margin-bottom:22px}.course-copy>p:not(.eyebrow){color:var(--muted);max-width:470px}.course-note{align-self:center;justify-self:center;background:var(--paper);padding:25px;max-width:250px}.note-number{font-family:var(--serif);font-style:italic;font-size:90px;color:#10264320;line-height:1.1}.course-note p{font-size:24px;line-height:1.25;margin:15px 0}.course-note>span:last-child{font-size:13px;color:var(--muted);line-height:1.6;display:block}.course-two .course-copy{grid-column:2;grid-row:2}.course-two .course-note{grid-column:1;grid-row:2}.signal{border-left:2px solid var(--red);padding:2px 0 2px 22px;margin-top:34px}.signal-type{font-size:12px;text-transform:uppercase;letter-spacing:1.4px;color:var(--muted)}.signal p{font-size:20px;font-family:var(--serif);line-height:1.45;margin:13px 0}.signal-question{font-size:13px;font-weight:700}.decision-line{display:flex;align-items:center;gap:12px;font-size:12px;margin-top:40px;font-weight:700}.decision-line i{height:1px;background:var(--red);flex:1;max-width:45px}.brief-section{background:var(--ink);color:var(--paper);padding:120px 8%;display:grid;grid-template-columns:1fr 1fr;gap:12%;align-items:center}.brief-intro{max-width:430px}.brief-intro .eyebrow{color:#b6c0cb}.brief-intro h2{font-size:clamp(42px,4.7vw,70px)}.brief-intro h2 em{color:#f18b74}.brief-intro>p:not(.eyebrow){font-size:18px;color:#c1cbd4}.small-note{font-size:13px;color:#b6c0cb;display:block;margin-top:35px}.brief-card{background:var(--paper);color:var(--ink);max-width:510px;transform:rotate(2deg);box-shadow:15px 20px 0 #ffffff0a}.brief-top{display:flex;justify-content:space-between;align-items:center;padding:20px 28px;border-bottom:1px solid var(--line)}.brief-top strong{font-size:20px;letter-spacing:-1px}.brief-top span{font-size:12px;color:var(--muted)}.brief-title{padding:30px 28px 12px}.brief-title .eyebrow{color:var(--red);margin-bottom:12px}.brief-title h3{font-family:var(--serif);font-size:34px;font-weight:400;line-height:1.12;margin-bottom:16px}.brief-row{margin:0 28px;padding:18px 0;border-top:1px solid var(--line)}.brief-row>span{font-size:12px;letter-spacing:1px;text-transform:uppercase;font-weight:700}.brief-row p{font-size:14px;line-height:1.65;margin:8px 0 0;color:#4d5b67}.recommendation>span{color:var(--red)}.brief-bottom{background:#eef0eb;padding:16px 28px;display:flex;justify-content:space-between;font-size:12px}.how-section{padding:115px 8%;max-width:1600px;margin:auto}.section-heading{max-width:900px;margin-bottom:65px}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:45px}.steps article{border-top:1px solid var(--line);padding-top:22px}.step-num{color:var(--red);font-size:12px}.steps h3{font-size:23px;font-weight:500;line-height:1.25;letter-spacing:-.6px;margin:30px 0 17px}.steps p{font-size:16px;color:var(--muted);line-height:1.75}.steps p a{color:var(--ink);text-decoration:underline;text-underline-offset:4px;white-space:nowrap}.steps p a:hover{color:var(--red)}.scope-note{display:grid;grid-template-columns:1fr 2fr;border-top:1px solid var(--line);padding-top:30px;margin-top:50px;gap:40px;font-size:14px}.scope-note p{color:var(--muted);max-width:650px}.questions{border-top:1px solid var(--line);padding:100px 8%;display:grid;grid-template-columns:1fr 1.3fr;gap:10%;max-width:1600px;margin:auto}.faq-list{border-top:1px solid var(--line)}details{border-bottom:1px solid var(--line);padding:22px 0}summary{cursor:pointer;list-style:none;position:relative;padding-right:30px;font-size:17px}summary::-webkit-details-marker{display:none}summary:after{content:'+';position:absolute;right:2px;color:var(--red);font-size:22px;top:-4px}details[open] summary:after{content:'−'}details p{font-size:15px;color:var(--muted);line-height:1.8;margin:20px 25px 0 0}.closing{text-align:center;background:var(--ink);color:var(--paper);padding:110px 8% 120px;position:relative}.closing .eyebrow{color:#b6c0cb}.closing h2{font-size:clamp(40px,5.3vw,80px);line-height:1.13;font-weight:400;letter-spacing:-3px;margin-bottom:30px}.closing em{color:#f18b74}.closing>p:not(.eyebrow){color:#c1cbd4;max-width:590px;margin:0 auto 32px;font-size:19px}.button.light{background:var(--paper);color:var(--ink);border-color:var(--paper)}.button.light:hover{background:#f18b74;border-color:#f18b74}footer{padding:30px 5.5%;display:flex;justify-content:space-between;align-items:center;font-size:12px}footer .brand{font-size:24px}footer>span{color:var(--muted)}.skip{position:fixed;left:20px;top:-100px;z-index:20;background:var(--ink);color:white;padding:12px}.skip:focus{top:15px}
@media(min-width:1600px){.brief-section{padding-left:max(8%,calc((100vw - 1344px)/2));padding-right:max(8%,calc((100vw - 1344px)/2))}}@media(max-width:900px){header{height:80px}.hero{padding-top:60px;padding-bottom:70px;gap:20px}h1{letter-spacing:-2.8px}.hero-description{font-size:20px}.hero-detail{font-size:15px}.course-section{padding:45px 6% 70px;gap:30px 9%;min-height:780px}.course-copy h2{font-size:43px}.course-note{padding:15px}.brief-section{gap:7%;padding:85px 6%}.brief-top{padding:16px 20px}.brief-title{padding:26px 20px 10px}.brief-row{margin:0 20px}.brief-top span{max-width:80px;text-align:right}.how-section,.questions{padding:80px 6%}.steps{gap:25px}.scope-note{grid-template-columns:1fr 1.5fr}}
@media(max-width:640px){header{padding:0 6%;height:76px}.brand{font-size:26px}nav{gap:16px}nav>a:not(.nav-cta){display:none}.nav-cta{font-size:12px;padding:8px 12px}.hero{display:flex;flex-direction:column;padding:45px 6% 50px;gap:0}.hero .eyebrow{letter-spacing:1.6px;margin-bottom:22px}h1{font-size:clamp(42px,10.5vw,64px);letter-spacing:-2px;margin-bottom:24px}.hero-description{font-size:20px;max-width:450px}.hero-detail{font-size:15px;margin-bottom:25px}.hero-visual{width:80%;max-width:340px;margin:38px auto 15px;padding:24px 0}.course-section{display:block;min-height:0;padding:40px 11% 90px 7%}.course-label{letter-spacing:.7px;gap:20px;height:auto;margin-bottom:36px}.direction{text-align:right}.course-copy{max-width:none;padding:0}.course-copy h2{font-size:43px;letter-spacing:-2px}.course-copy .eyebrow{letter-spacing:1.2px}.course-copy>p:not(.eyebrow){font-size:16px}.course-note{display:none}.signal p{font-size:19px}.signal{margin-top:28px}.brief-section{grid-template-columns:1fr;padding:70px 7%;gap:45px}.brief-intro{max-width:none}.brief-intro h2{font-size:47px;letter-spacing:-2px}.brief-intro>p:not(.eyebrow){font-size:16px}.small-note{margin-top:20px}.brief-card{transform:rotate(1deg);max-width:430px;width:100%;margin:auto}.brief-top span{max-width:none}.how-section{padding:75px 7%}.section-heading{margin-bottom:40px}.section-heading h2{font-size:38px;letter-spacing:-1.7px}.eyebrow{letter-spacing:1.5px}.steps{grid-template-columns:1fr;gap:22px}.steps h3{margin:15px 0 12px;font-size:24px}.scope-note{grid-template-columns:1fr;gap:10px;margin-top:30px;padding-top:24px}.questions{grid-template-columns:1fr;padding:65px 7%;gap:20px}.questions h2{font-size:43px}summary{font-size:16px}.closing{padding:75px 7% 85px}.closing h2{font-size:42px;letter-spacing:-1.8px}.closing>p:not(.eyebrow){font-size:17px}footer{padding:28px 7%;flex-wrap:wrap;gap:15px}footer>span{display:none}.route-base{stroke:#e1d4cc}.vessel{width:24px;height:24px}.vessel span{width:8px;height:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.vessel{display:none}.route-progress{display:none}*{transition:none!important}.brief-card{transform:none}}

.contact-email{display:block;font-size:14px;color:#c1cbd4;margin-top:20px}.contact-email:hover{text-decoration:underline}

/* Owner-focused discovery and editorial pages. */
.hero-secondary{display:block;width:fit-content;margin-top:18px;font-size:14px;text-decoration:underline;text-underline-offset:4px}.hero .eyebrow{max-width:440px}
.discovery{padding:95px 8%;max-width:1600px;margin:auto;border-top:1px solid var(--line)}.discovery .section-heading{margin-bottom:42px}.discovery .section-heading>p:last-child{max-width:600px;color:var(--muted)}.guide-grid{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:22px}.guide-card{padding:30px;border:1px solid var(--line);display:flex;flex-direction:column;position:relative}.guide-card .eyebrow{font-size:11px;letter-spacing:1.3px;color:var(--red);margin-bottom:24px}.owner-concern{font-family:var(--serif);font-size:20px;line-height:1.4}.guide-card h3{font-size:24px;font-weight:500;letter-spacing:-.6px;line-height:1.3}.guide-card h3 a:hover{text-decoration:underline;text-underline-offset:4px}.guide-card h3 a:after{content:'';position:absolute;inset:0}.guide-card h3 a:focus-visible{outline-offset:4px}.guide-card>p:not(.eyebrow):not(.owner-concern){font-size:15px;color:var(--muted)}.guide-featured{background:var(--ink);color:var(--paper);border-color:var(--ink)}.guide-featured .eyebrow{color:#f18b74}.guide-featured>p:not(.eyebrow):not(.owner-concern){color:#c1cbd4}.brief-row a{text-decoration:underline;text-underline-offset:3px}
.article-shell{max-width:1120px;margin:auto;padding:55px 7% 90px}.article-heading{max-width:940px;border-bottom:1px solid var(--line);padding-bottom:32px;margin-bottom:40px}.back-link{display:inline-block;font-size:13px;margin-bottom:42px;color:var(--muted)}.article-heading .eyebrow{color:var(--red);margin-bottom:20px}.article-heading h1{font-size:clamp(38px,4.7vw,68px);letter-spacing:-2.4px;line-height:1.1;margin-bottom:25px}.article-meta{font-size:13px;color:var(--muted);margin:0}.article-body{max-width:720px;margin:auto;font-size:18px;line-height:1.8}.article-body .article-lede{font-size:23px;line-height:1.55;color:var(--ink)}.article-body h2{font-size:32px;font-weight:500;letter-spacing:-.8px;line-height:1.2;margin:48px 0 20px}.article-body h3{font-size:24px;line-height:1.3;font-weight:500;margin:10px 0 14px}.article-body p,.article-body li{color:#4d5b67}.article-body li{margin-bottom:10px}.article-body ul{padding-left:24px}.article-body a:not(.button){text-decoration:underline;text-underline-offset:4px}.judgment,.worked-example{background:#f1f1eb;border-left:3px solid var(--red);padding:26px 30px;margin:32px 0}.article-body .eyebrow{color:var(--red);margin-bottom:12px}.judgment p:last-child,.worked-example p:last-child{margin-bottom:0}.evidence-list section{border-top:1px solid var(--line);padding:25px 0 8px}.calculation{font-size:24px;line-height:1.5;color:var(--ink)!important}.article-cta{background:var(--ink);color:var(--paper);padding:35px;margin-top:55px}.article-cta h2{margin-top:12px}.article-cta p{color:#c1cbd4}.article-cta .eyebrow{color:#f18b74}.article-cta .button{background:var(--paper);color:var(--ink);white-space:normal}.article-cta .button:hover{background:#f18b74}.text-link{display:block;font-size:14px;margin-top:20px}.related-guides{display:block;font-size:17px;margin-top:45px}.related-guides h2{font-size:25px}.related-guides ul{list-style:none;padding:0}.related-guides li{border-top:1px solid var(--line);padding-top:18px;margin-top:18px}.guide-page footer{border-top:1px solid var(--line)}
@media(max-width:1000px){.guide-grid{grid-template-columns:1fr 1fr}.guide-featured{grid-column:1/-1}.guide-featured h3{max-width:650px;font-size:30px}.discovery{padding:70px 6%}}
@media(max-width:640px){.hero .button{font-size:13px;padding:14px 18px}.hero-secondary{font-size:13px}.discovery{padding:60px 7%}.guide-grid{grid-template-columns:1fr}.guide-featured{grid-column:auto}.guide-card{padding:26px}.guide-featured h3{font-size:26px}.discovery h2{font-size:40px}.article-shell{padding:30px 7% 60px}.article-heading h1{font-size:38px;letter-spacing:-1.4px}.back-link{margin-bottom:30px}.article-body{font-size:17px}.article-body .article-lede{font-size:21px}.article-body h2{font-size:28px}.judgment,.worked-example,.article-cta{padding:23px}.article-cta .button{font-size:14px}.calculation{font-size:21px}.guide-page nav{gap:12px}.guide-page .brand{font-size:24px}}

/* Contact: a short conversation starter with a direct email alternative. */
.contact-layout{max-width:1280px;margin:auto;padding:80px 7% 100px;display:grid;grid-template-columns:1fr 1fr;gap:8%;align-items:start}.contact-intro h1{font-size:clamp(42px,4.6vw,66px);letter-spacing:-2px}.contact-intro>p:not(.eyebrow){color:var(--muted);font-size:19px;max-width:450px}.contact-intro .eyebrow{color:var(--red)}.contact-alternative{border-top:1px solid var(--line);margin-top:35px;padding-top:24px;font-size:15px}.contact-alternative span{display:block;color:var(--muted);margin-bottom:5px}.contact-alternative a{text-decoration:underline;text-underline-offset:4px}.contact-form{background:#f1f1eb;padding:32px;min-width:0}.contact-form h2{font-size:28px;line-height:1.2;letter-spacing:-.8px;font-weight:500;margin-bottom:12px}.form-hint,.field-hint{font-size:13px;color:var(--muted);line-height:1.6}.field-hint{margin:6px 0 0}.form-field{margin:24px 0}.form-field label{display:block;font-size:14px;font-weight:700;margin-bottom:8px}.form-field label span{font-weight:400;color:var(--muted);font-size:12px}.form-field input,.form-field select,.form-field textarea{display:block;width:100%;min-height:46px;font:inherit;font-size:16px;line-height:1.5;padding:10px 12px;border:1px solid #8c979c;background:var(--paper);color:var(--ink);border-radius:2px}.form-field textarea{resize:vertical}.form-field input:focus-visible,.form-field select:focus-visible,.form-field textarea:focus-visible,.contact-form button:focus-visible{outline:3px solid var(--red);outline-offset:3px}.contact-form .button{cursor:pointer;font-family:inherit}.contact-form .button:disabled{opacity:.55;cursor:default}.form-status{font-size:14px;margin:16px 0 0}.form-status:empty{display:none}.contact-layout+footer{border-top:1px solid var(--line)}
@media(max-width:760px){.contact-layout{grid-template-columns:1fr;gap:32px;padding:45px 7% 65px}.contact-intro h1{font-size:46px}.contact-intro>p:not(.eyebrow){font-size:17px}.contact-form{padding:25px}.contact-alternative{margin-top:22px;padding-top:18px}}
.form-trap{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}

/* A personal introduction from the founder. */
.founder-section{max-width:1600px;margin:auto;padding:90px 8%;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 1.3fr;gap:10%;align-items:start}.founder-photo{display:block;width:200px;max-width:100%;height:auto;margin-bottom:32px;border-radius:2px}.founder-identity .eyebrow{color:var(--red)}.founder-identity h2{font-size:clamp(40px,4.1vw,62px);font-weight:500;letter-spacing:-2px;line-height:1.1;margin-bottom:20px}.founder-role{font-size:14px;color:var(--muted);margin-bottom:24px}.founder-section a{font-size:14px;text-decoration:underline;text-underline-offset:5px}.founder-section a:hover{color:var(--red)}.founder-story p{font-size:17px;color:var(--muted);line-height:1.75}.founder-story .founder-lede{font-family:var(--serif);font-size:28px;line-height:1.35;color:var(--ink);margin-bottom:25px}.founder-contact{display:inline-block;margin-top:6px}
@media(max-width:640px){.founder-section{grid-template-columns:1fr;padding:60px 7%;gap:32px}.founder-identity h2{font-size:44px}.founder-photo{width:140px;margin-bottom:24px}.founder-story .founder-lede{font-size:25px}.founder-story p{font-size:16px}}

/* Keep the audience clear within the existing hero layout. */
.hero-audience{max-width:550px;font-size:15px;line-height:1.6;color:var(--muted);margin:-10px 0 28px}

/* Audience landing pages retain the Basetack editorial palette and typography. */
.niche-hero{grid-template-columns:1.35fr 1fr;gap:7%;align-items:center}.niche-hero h1{font-size:clamp(42px,4.5vw,68px);letter-spacing:-2.5px}.niche-context{border-top:3px solid var(--red);background:#f1f1eb;padding:34px}.niche-context>.eyebrow{color:var(--red)}.niche-context h2{font-family:var(--serif);font-size:32px;font-weight:400;line-height:1.2}.niche-signal{border-top:1px solid var(--line);padding-top:22px;margin-top:22px}.niche-signal h3{font-size:17px;margin-bottom:8px}.niche-signal p,.niche-caption{font-size:15px;color:var(--muted)}.niche-caption{border-top:1px solid var(--line);padding-top:20px;margin-bottom:0}.niche-decisions{border-top:1px solid var(--line)}.niche-decisions .section-heading>p:last-child{max-width:680px;color:var(--muted)}.niche-example .brief-card{transform:none;max-width:560px}.niche-example .brief-title h3{font-size:30px}.niche-grid{grid-template-columns:1fr 1fr}.niche-page footer a:not(.brand){text-decoration:underline;text-underline-offset:4px}
@media(max-width:900px){.niche-hero{grid-template-columns:1fr;gap:40px}.niche-hero .hero-description,.niche-hero .hero-detail{max-width:680px}.niche-context{max-width:680px}.niche-example{grid-template-columns:1fr;gap:40px}.niche-example .brief-intro{max-width:680px}.niche-example .brief-card{max-width:680px;width:100%}}
@media(max-width:640px){.niche-hero h1{font-size:43px;letter-spacing:-1.8px}.niche-context{padding:25px;margin-top:36px}.niche-grid{grid-template-columns:1fr}.niche-example .brief-title h3{font-size:27px}.niche-page footer{align-items:flex-start;flex-direction:column}}

/* Homepage newsletter signup; scoped to preserve the service landing pages. */
.newsletter-signup{display:grid;grid-template-columns:1fr 1fr;gap:8%;align-items:start}.newsletter-signup .section-heading{margin-bottom:0}.newsletter-signup .section-heading>p:last-child{max-width:470px;color:var(--muted)}.newsletter-signup h3{font-size:28px;font-weight:500;line-height:1.2;letter-spacing:-.8px}.newsletter-email-link,.newsletter-home .questions details p a{text-decoration:underline;text-underline-offset:3px}
@media(max-width:760px){.newsletter-signup{grid-template-columns:1fr;gap:30px}}